Автор: Бьорн Стенверс
Cities worldwide show massive growing inhabitant figures. The infrastructure tries to adept the changing needs. The new arising issues to address effect all stakeholders. More and more successful examples are shared of these stakeholders within cities working together. All change during this process: Governments become flexible and facilitators, Commercial companies become social and environmental, Inhabitants become participants and Smart Citizens.
Examples are found at Shell and Gazprom who set up special departments on developing environmental responsible energy or Governments who digitalize their front desks orderings and communications.
Spinoffs can be seen as Stakeholders learn from each other: Museums learn how to display themselves more and create a business model out of it, Companies learn that economic growth means social responsibility, while Governments pass-through questions and become measurable result driven.
The meeting place for sharing such knowledge, experiences and new ideas between the stakeholders didn’t change. These places even have a more growing importance in existing because of their neutrality and reliable image. Also these brands of solidity with an experience over centuries display their cooperation and become breathing spaces of cities for thinking freely, open and together to come up with new ideas and solutions. Educational institutes such as Universities, Academies, Museums and Cultural Centres create cross each other’s fields and cross borders links of quality to host best the mass of users. The length arm of these institutes are the outside breathing spaces such as parks, watersides, boulevards, nature and squares. More and more they support their inside colleagues to give way for the growing need of these places. And they also mix with the first.
Russian examples are quick to find. Moscow’s Cultural Centres as Zill, Artplay, Winzavod show a variety of program elements as lectures, exhibitions, markets, conferences, debates for an even diverse audience. In this the Centres work together with Ranepa, Universities and Museums to jury its contents on quality and participation.
Future spinoff will be that the young people in charge of these centres become museum directors, cross program exhibitions of the centres in the museums and vice versa. Also more through Russia and abroad. Already you can see examples of this with Manifesta in St. Petersburg, ArtPlay exhibitions in Amsterdam and the gallery branches of …
According to the United Nations the World population will grow from 7 billion (2013) to 11 billion (2100). So people need to cross borders. The development of traveling shows a 25 million travellers in 1950, 940 million in 2010 and an expected 1’800 million in 2030. Worldwide tourism is growing massively or with other words: the consumption of input to learn from, including other cultures and breathing spaces, grows and is worth traveling for.
An European example can be found in the city of Amsterdam with 4,5 million visitors from abroad in 2000 to 8,4 million in 2013 with a remaining tourist attraction of number 1 the monumental Canal District and on number 2 the Museums.
Future spinoff is a fully working together ring of cities with the same ingredients (e.g. already existing Twin Cities) within Russia or as a Twin City abroad (Moscow is twins with Amsterdam) to address equal issues.
A first objective experience in a city could be at the local City Museum. The City Museum with the local story of the city from present into the past and back explains the why’s, how’s, what’s and who’s of the telling line. The present need of the visitor makes it most of the time displayed on Cool Highlights and in an interactive Educational easy-to-adopt-way.
In Russia you will find an example in the Yaroslavl Museum of Fine Art or the Brest City Museum (Belarus). The Liverpool City Museum (UK), Amsterdam Museum (NL) are European examples.
Spinoffs are seen in a development quicker than setting up a proper city museum experience: Art on Streets with museum paintings on the streets of Moscow in a collaborative project of all stakeholders. Also the Moscow Zoo hosts museum Exhibitions in their special prepared hall.
After this experience the Citizen goes into the city to experience it in real life at colleague museums, on the streets, in other institutes or companies. All learned examples will be brought back home. The sooner this citizen starts with this educational route to become an acid to society the better. The Museums as educational breathing centres are essential to the development of its Citizens.
The Smart Citizen develops the future & museums preserve this process and support by sharing their story to others.
 World Tourism Organisation (UNWTO)